SERPs Understanding, a Primer on Google’s Search Results Page

Nowadays, it is practically impossible to conceive the world without the digital web. That is why it is increasingly important to devote the necessary attention to optimizing for the web.

In order to achieve the objectives of a company or a brand that wants to have a solid digital presence, it is essential to have a strategy that helps it position itself in the top Google positions.

While there are several elements that we must take into account to improve SEO, the SERPS’s are those that seem the most “harmless” but that have the greatest importance.

The importance of SERPs in SEO

When you start with a website or small business, the way to improve your performance on the web and take it to new horizons – potential clients – in the world of Google, it is important to show that the investment you are making is truly having an effect. It is to demonstrate that the investment that companies invest in SEO is being profitable.

I will begin by answering the following question: what are the SERPs? SERPs stands for Search Engine Results Page. In other words, SERP refers to the search results that you get when you type any type of query on Google.

By definition, we can understand it as the page on which the search results are displayed.

Ranking in the first places will allow your business or website to considerably expand the number of potential leads. Most SEO’s companies and tools show that by being amongst the top ten SERP’s, you can expect an increase of at least 33% of the click volume on your website from the searches made.

In addition to that, ranking among the top three results in the SERPs can lead to an increase of up to 75% in search traffic or more, depending on your niche.

However, with the passage of time, Google has been considerably expanding its possibilities. In this way, we should no longer talk only about the 10 blue links. Today, we can also talk about other and different contents that are present in the SERPs and that deserve our attention.

To improve user experiences, Google used data specific to them, in order to generate a greater level of understanding about their searches and their interests.

Only a year later came what was known as personalized search. But Google would not stay there. With the passage of time, Google understood that not all searches are the same. It was then that they considered the importance of adding the different interpretations to the SERPs.

This last statement should be taken into consideration when thinking about an SEO strategy. The same thing has to do with the fact that it is no longer so simple to move from one number to the other, but rather that the positions vary depending on the searches and interpretation opportunities.

Understanding the performance and progress that the SERPs have had is fundamental when thinking about any SEO strategy.

Simply by analyzing the search results on the main keywords relevant for your business, it will help you get a better understanding of your business and see any potential opportunities.

But it all starts with the right competitive and keyword research. Send us an email and see how CheapSEOShop can help you get an edge in your small business or website.